Market segmentation targeting and positioning examples pdf
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"Examples On Segmentation Targeting And Positioning

market segmentation targeting and positioning examples pdf

Market segmentation targeting and positioning Essay. 21/01/2015 · How to identify my Target Market? Use the Target Market Analysis Tool - empowering people. Onsite Use the Target Market Analysis Tool - empowering people. Onsite - Duration: 2:55., Market Segmentation, Targeting and Positioning Market Segmentation Concept : Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function. A true market ….

Market segmentation targeting and positioning Essay

Segmentation Targeting & Positioning 1463 Words Bartleby. Market segmentation, targeting and positioning: The bread market in Australia needs to emphasize on fulfilling the demand of local regular resident in Australia. The below section will provide the details of the segmentation, targeting and positioning strategy for this bread market backed by …, Segmentation, targeting and positioning are the main features that express the nature of the growth of a business. Many companies and small businesses have failed to perform due to failure to adhere to the three aspect of marketing. The market is getting dynamic day after day, yet with the many challenges that are supposed to be trounced by the companies and small brokers. Efficient and up to.

Market segmentation, targeting and positioning: The bread market in Australia needs to emphasize on fulfilling the demand of local regular resident in Australia. The below section will provide the details of the segmentation, targeting and positioning strategy for this bread market backed by … Market Segmentation, Targeting and Positioning Market Segmentation Concept : Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function. A true market …

Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan 21/01/2015В В· How to identify my Target Market? Use the Target Market Analysis Tool - empowering people. Onsite Use the Target Market Analysis Tool - empowering people. Onsite - Duration: 2:55.

Thirdly, it introduces how to target a market and the judgement criteria and also puts forward targeting approaches and how to implement the positioning of the target market as well, finally 2 examples are given to support the above view. • All segments target – mass market – one positioning strategy Targeting strategies_ Trends • Macro segmenting in Emerging Economies - when preferences are not clear • Micro segmentation when markets becomes mature and with clear preferences • Niche market may have to grow to reach an appropriate level for segmentation as a large mass market Confusion • Whether the marketer is

As the word suggests, Targeting is the post step to market segmentation. There are many statistical for developing market segments. Marketers are increasingly combining several variables in an Thirdly, it introduces how to target a market and the judgement criteria and also puts forward targeting approaches and how to implement the positioning of the target market as well, finally 2 examples are given to support the above view.

As the word suggests, Targeting is the post step to market segmentation. There are many statistical for developing market segments. Marketers are increasingly combining several variables in an Segmentation, targeting and positioning are the main features that express the nature of the growth of a business. Many companies and small businesses have failed to perform due to failure to adhere to the three aspect of marketing. The market is getting dynamic day after day, yet with the many challenges that are supposed to be trounced by the companies and small brokers. Efficient and up to

As the word suggests, Targeting is the post step to market segmentation. There are many statistical for developing market segments. Marketers are increasingly combining several variables in an • All segments target – mass market – one positioning strategy Targeting strategies_ Trends • Macro segmenting in Emerging Economies - when preferences are not clear • Micro segmentation when markets becomes mature and with clear preferences • Niche market may have to grow to reach an appropriate level for segmentation as a large mass market Confusion • Whether the marketer is

Segmentation, targeting and positioning are the main features that express the nature of the growth of a business. Many companies and small businesses have failed to perform due to failure to adhere to the three aspect of marketing. The market is getting dynamic day after day, yet with the many challenges that are supposed to be trounced by the companies and small brokers. Efficient and up to As the word suggests, Targeting is the post step to market segmentation. There are many statistical for developing market segments. Marketers are increasingly combining several variables in an

Thirdly, it introduces how to target a market and the judgement criteria and also puts forward targeting approaches and how to implement the positioning of the target market as well, finally 2 examples are given to support the above view. Segmentation, targeting and positioning are the main features that express the nature of the growth of a business. Many companies and small businesses have failed to perform due to failure to adhere to the three aspect of marketing. The market is getting dynamic day after day, yet with the many challenges that are supposed to be trounced by the companies and small brokers. Efficient and up to

Segmentation, Targeting, Positioning • Segmentation: grouping consumers by some criteria • Targeting: choosing which group(s) to sell to • Positioning: select the marketing mix most appropriate for the target segment(s) segment market choose target(s) position product(s) Segmentation • Segmentation = grouping consumers by some criteria, such that those within a group will respond Segmentation, Targeting, Positioning • Segmentation: grouping consumers by some criteria • Targeting: choosing which group(s) to sell to • Positioning: select the marketing mix most appropriate for the target segment(s) segment market choose target(s) position product(s) Segmentation • Segmentation = grouping consumers by some criteria, such that those within a group will respond

"Examples On Segmentation Targeting And Positioning

market segmentation targeting and positioning examples pdf

Segmentation Targeting and Positioning Essay Example. Market segmentation, targeting and positioning: The bread market in Australia needs to emphasize on fulfilling the demand of local regular resident in Australia. The below section will provide the details of the segmentation, targeting and positioning strategy for this bread market backed by …, 21/01/2015 · How to identify my Target Market? Use the Target Market Analysis Tool - empowering people. Onsite Use the Target Market Analysis Tool - empowering people. Onsite - Duration: 2:55..

Segmenting Targeting and Positioning YouTube

market segmentation targeting and positioning examples pdf

"Examples On Segmentation Targeting And Positioning. Segmentation, Targeting, and Positioning: An Introduction. The STP process is an important concept in the study and application of marketing. The letters STP stand for segmentation, targeting, and positioning. https://en.m.wikipedia.org/wiki/Industrial_market_segmentation The bread market in Australia needs to emphasize on fulfilling the demand of local regular resident in Australia. The below section will provide the details of the segmentation,targeting and positioning strategy for this bread market backed by theor.

market segmentation targeting and positioning examples pdf

  • Segmentation Targeting & Positioning 1463 Words Bartleby
  • Segmenting Targeting and Positioning YouTube
  • Market segmentation targeting and positioning Essay
  • Segmentation Targeting and Positioning Essay Example

  • Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan As the word suggests, Targeting is the post step to market segmentation. There are many statistical for developing market segments. Marketers are increasingly combining several variables in an

    Segmentation, targeting and positioning are the main features that express the nature of the growth of a business. Many companies and small businesses have failed to perform due to failure to adhere to the three aspect of marketing. The market is getting dynamic day after day, yet with the many challenges that are supposed to be trounced by the companies and small brokers. Efficient and up to Market segmentation, targeting and positioning: The bread market in Australia needs to emphasize on fulfilling the demand of local regular resident in Australia. The below section will provide the details of the segmentation, targeting and positioning strategy for this bread market backed by …

    • All segments target – mass market – one positioning strategy Targeting strategies_ Trends • Macro segmenting in Emerging Economies - when preferences are not clear • Micro segmentation when markets becomes mature and with clear preferences • Niche market may have to grow to reach an appropriate level for segmentation as a large mass market Confusion • Whether the marketer is The bread market in Australia needs to emphasize on fulfilling the demand of local regular resident in Australia. The below section will provide the details of the segmentation,targeting and positioning strategy for this bread market backed by theor

    Segmentation, targeting and positioning are the main features that express the nature of the growth of a business. Many companies and small businesses have failed to perform due to failure to adhere to the three aspect of marketing. The market is getting dynamic day after day, yet with the many challenges that are supposed to be trounced by the companies and small brokers. Efficient and up to Segmentation, Targeting, Positioning • Segmentation: grouping consumers by some criteria • Targeting: choosing which group(s) to sell to • Positioning: select the marketing mix most appropriate for the target segment(s) segment market choose target(s) position product(s) Segmentation • Segmentation = grouping consumers by some criteria, such that those within a group will respond

    Segmentation, Targeting, and Positioning: An Introduction. The STP process is an important concept in the study and application of marketing. The letters STP stand for segmentation, targeting, and positioning. 21/01/2015В В· How to identify my Target Market? Use the Target Market Analysis Tool - empowering people. Onsite Use the Target Market Analysis Tool - empowering people. Onsite - Duration: 2:55.

    As the word suggests, Targeting is the post step to market segmentation. There are many statistical for developing market segments. Marketers are increasingly combining several variables in an Market Segmentation is the process of dividing a market up into distinct groups of buyers who have different needs, characteristics or behaviours, and who might require separate products or …

    As the word suggests, Targeting is the post step to market segmentation. There are many statistical for developing market segments. Marketers are increasingly combining several variables in an Market segmentation, targeting and positioning: The bread market in Australia needs to emphasize on fulfilling the demand of local regular resident in Australia. The below section will provide the details of the segmentation, targeting and positioning strategy for this bread market backed by …

    Thirdly, it introduces how to target a market and the judgement criteria and also puts forward targeting approaches and how to implement the positioning of the target market as well, finally 2 examples are given to support the above view. The bread market in Australia needs to emphasize on fulfilling the demand of local regular resident in Australia. The below section will provide the details of the segmentation,targeting and positioning strategy for this bread market backed by theor

    Thirdly, it introduces how to target a market and the judgement criteria and also puts forward targeting approaches and how to implement the positioning of the target market as well, finally 2 examples are given to support the above view. Market Segmentation, Targeting and Positioning Market Segmentation Concept : Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function. A true market …

    Segmentation Targeting & Positioning 1463 Words Bartleby

    market segmentation targeting and positioning examples pdf

    Segmentation Targeting and Positioning Essay Example. As the word suggests, Targeting is the post step to market segmentation. There are many statistical for developing market segments. Marketers are increasingly combining several variables in an, Market Segmentation is the process of dividing a market up into distinct groups of buyers who have different needs, characteristics or behaviours, and who might require separate products or ….

    Market segmentation targeting and positioning Essay

    Segmentation Targeting and Positioning Essay Example. Thirdly, it introduces how to target a market and the judgement criteria and also puts forward targeting approaches and how to implement the positioning of the target market as well, finally 2 examples are given to support the above view., Market segmentation, targeting and positioning: The bread market in Australia needs to emphasize on fulfilling the demand of local regular resident in Australia. The below section will provide the details of the segmentation, targeting and positioning strategy for this bread market backed by ….

    As the word suggests, Targeting is the post step to market segmentation. There are many statistical for developing market segments. Marketers are increasingly combining several variables in an Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan

    21/01/2015В В· How to identify my Target Market? Use the Target Market Analysis Tool - empowering people. Onsite Use the Target Market Analysis Tool - empowering people. Onsite - Duration: 2:55. Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan

    Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan Segmentation, Targeting, and Positioning: An Introduction. The STP process is an important concept in the study and application of marketing. The letters STP stand for segmentation, targeting, and positioning.

    • All segments target – mass market – one positioning strategy Targeting strategies_ Trends • Macro segmenting in Emerging Economies - when preferences are not clear • Micro segmentation when markets becomes mature and with clear preferences • Niche market may have to grow to reach an appropriate level for segmentation as a large mass market Confusion • Whether the marketer is Thirdly, it introduces how to target a market and the judgement criteria and also puts forward targeting approaches and how to implement the positioning of the target market as well, finally 2 examples are given to support the above view.

    Market Segmentation, Targeting and Positioning Market Segmentation Concept : Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function. A true market … Market Segmentation, Targeting and Positioning Market Segmentation Concept : Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function. A true market …

    • All segments target – mass market – one positioning strategy Targeting strategies_ Trends • Macro segmenting in Emerging Economies - when preferences are not clear • Micro segmentation when markets becomes mature and with clear preferences • Niche market may have to grow to reach an appropriate level for segmentation as a large mass market Confusion • Whether the marketer is Segmentation, Targeting, Positioning • Segmentation: grouping consumers by some criteria • Targeting: choosing which group(s) to sell to • Positioning: select the marketing mix most appropriate for the target segment(s) segment market choose target(s) position product(s) Segmentation • Segmentation = grouping consumers by some criteria, such that those within a group will respond

    The bread market in Australia needs to emphasize on fulfilling the demand of local regular resident in Australia. The below section will provide the details of the segmentation,targeting and positioning strategy for this bread market backed by theor Market Segmentation, Targeting and Positioning Market Segmentation Concept : Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function. A true market …

    Segmentation, targeting and positioning are the main features that express the nature of the growth of a business. Many companies and small businesses have failed to perform due to failure to adhere to the three aspect of marketing. The market is getting dynamic day after day, yet with the many challenges that are supposed to be trounced by the companies and small brokers. Efficient and up to Market segmentation, targeting and positioning: The bread market in Australia needs to emphasize on fulfilling the demand of local regular resident in Australia. The below section will provide the details of the segmentation, targeting and positioning strategy for this bread market backed by …

    Thirdly, it introduces how to target a market and the judgement criteria and also puts forward targeting approaches and how to implement the positioning of the target market as well, finally 2 examples are given to support the above view. As the word suggests, Targeting is the post step to market segmentation. There are many statistical for developing market segments. Marketers are increasingly combining several variables in an

    Segmentation, Targeting, and Positioning: An Introduction. The STP process is an important concept in the study and application of marketing. The letters STP stand for segmentation, targeting, and positioning. Market segmentation, targeting and positioning: The bread market in Australia needs to emphasize on fulfilling the demand of local regular resident in Australia. The below section will provide the details of the segmentation, targeting and positioning strategy for this bread market backed by …

    Segmentation, targeting and positioning are the main features that express the nature of the growth of a business. Many companies and small businesses have failed to perform due to failure to adhere to the three aspect of marketing. The market is getting dynamic day after day, yet with the many challenges that are supposed to be trounced by the companies and small brokers. Efficient and up to Thirdly, it introduces how to target a market and the judgement criteria and also puts forward targeting approaches and how to implement the positioning of the target market as well, finally 2 examples are given to support the above view.

    Thirdly, it introduces how to target a market and the judgement criteria and also puts forward targeting approaches and how to implement the positioning of the target market as well, finally 2 examples are given to support the above view. Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan

    Thirdly, it introduces how to target a market and the judgement criteria and also puts forward targeting approaches and how to implement the positioning of the target market as well, finally 2 examples are given to support the above view. Thirdly, it introduces how to target a market and the judgement criteria and also puts forward targeting approaches and how to implement the positioning of the target market as well, finally 2 examples are given to support the above view.

    As the word suggests, Targeting is the post step to market segmentation. There are many statistical for developing market segments. Marketers are increasingly combining several variables in an • All segments target – mass market – one positioning strategy Targeting strategies_ Trends • Macro segmenting in Emerging Economies - when preferences are not clear • Micro segmentation when markets becomes mature and with clear preferences • Niche market may have to grow to reach an appropriate level for segmentation as a large mass market Confusion • Whether the marketer is

    Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan

    Segmentation Targeting and Positioning Essay Example

    market segmentation targeting and positioning examples pdf

    Market segmentation targeting and positioning Essay. Segmentation, targeting and positioning are the main features that express the nature of the growth of a business. Many companies and small businesses have failed to perform due to failure to adhere to the three aspect of marketing. The market is getting dynamic day after day, yet with the many challenges that are supposed to be trounced by the companies and small brokers. Efficient and up to, Segmentation, targeting and positioning are the main features that express the nature of the growth of a business. Many companies and small businesses have failed to perform due to failure to adhere to the three aspect of marketing. The market is getting dynamic day after day, yet with the many challenges that are supposed to be trounced by the companies and small brokers. Efficient and up to.

    "Examples On Segmentation Targeting And Positioning. Market Segmentation is the process of dividing a market up into distinct groups of buyers who have different needs, characteristics or behaviours, and who might require separate products or …, Segmentation, targeting and positioning are the main features that express the nature of the growth of a business. Many companies and small businesses have failed to perform due to failure to adhere to the three aspect of marketing. The market is getting dynamic day after day, yet with the many challenges that are supposed to be trounced by the companies and small brokers. Efficient and up to.

    Segmentation Targeting and Positioning Essay Example

    market segmentation targeting and positioning examples pdf

    Segmentation Targeting & Positioning 1463 Words Bartleby. Segmentation, Targeting, and Positioning: An Introduction. The STP process is an important concept in the study and application of marketing. The letters STP stand for segmentation, targeting, and positioning. https://en.m.wikipedia.org/wiki/Industrial_market_segmentation Segmentation, Targeting, and Positioning: An Introduction. The STP process is an important concept in the study and application of marketing. The letters STP stand for segmentation, targeting, and positioning..

    market segmentation targeting and positioning examples pdf

  • Segmentation Targeting & Positioning 1463 Words Bartleby
  • Segmentation Targeting & Positioning 1463 Words Bartleby
  • Market segmentation targeting and positioning Essay

  • As the word suggests, Targeting is the post step to market segmentation. There are many statistical for developing market segments. Marketers are increasingly combining several variables in an Segmentation, Targeting, Positioning • Segmentation: grouping consumers by some criteria • Targeting: choosing which group(s) to sell to • Positioning: select the marketing mix most appropriate for the target segment(s) segment market choose target(s) position product(s) Segmentation • Segmentation = grouping consumers by some criteria, such that those within a group will respond

    21/01/2015В В· How to identify my Target Market? Use the Target Market Analysis Tool - empowering people. Onsite Use the Target Market Analysis Tool - empowering people. Onsite - Duration: 2:55. Segmentation, Targeting, and Positioning: An Introduction. The STP process is an important concept in the study and application of marketing. The letters STP stand for segmentation, targeting, and positioning.

    Market segmentation, targeting and positioning: The bread market in Australia needs to emphasize on fulfilling the demand of local regular resident in Australia. The below section will provide the details of the segmentation, targeting and positioning strategy for this bread market backed by … Segmentation, Targeting, Positioning • Segmentation: grouping consumers by some criteria • Targeting: choosing which group(s) to sell to • Positioning: select the marketing mix most appropriate for the target segment(s) segment market choose target(s) position product(s) Segmentation • Segmentation = grouping consumers by some criteria, such that those within a group will respond

    Market segmentation, targeting and positioning: The bread market in Australia needs to emphasize on fulfilling the demand of local regular resident in Australia. The below section will provide the details of the segmentation, targeting and positioning strategy for this bread market backed by … Segmentation, targeting and positioning are the main features that express the nature of the growth of a business. Many companies and small businesses have failed to perform due to failure to adhere to the three aspect of marketing. The market is getting dynamic day after day, yet with the many challenges that are supposed to be trounced by the companies and small brokers. Efficient and up to

    21/01/2015В В· How to identify my Target Market? Use the Target Market Analysis Tool - empowering people. Onsite Use the Target Market Analysis Tool - empowering people. Onsite - Duration: 2:55. The bread market in Australia needs to emphasize on fulfilling the demand of local regular resident in Australia. The below section will provide the details of the segmentation,targeting and positioning strategy for this bread market backed by theor

    • All segments target – mass market – one positioning strategy Targeting strategies_ Trends • Macro segmenting in Emerging Economies - when preferences are not clear • Micro segmentation when markets becomes mature and with clear preferences • Niche market may have to grow to reach an appropriate level for segmentation as a large mass market Confusion • Whether the marketer is Market Segmentation, Targeting and Positioning Market Segmentation Concept : Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function. A true market …

    21/01/2015В В· How to identify my Target Market? Use the Target Market Analysis Tool - empowering people. Onsite Use the Target Market Analysis Tool - empowering people. Onsite - Duration: 2:55. Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan

    Thirdly, it introduces how to target a market and the judgement criteria and also puts forward targeting approaches and how to implement the positioning of the target market as well, finally 2 examples are given to support the above view. Market segmentation, targeting and positioning: The bread market in Australia needs to emphasize on fulfilling the demand of local regular resident in Australia. The below section will provide the details of the segmentation, targeting and positioning strategy for this bread market backed by …

    Market Segmentation, Targeting and Positioning Market Segmentation Concept : Market segmentation is a concept in economics and marketing. A market segment is a sub-set of a market made up of people or organizations with one or more characteristics that cause them to demand similar product and/or services based on qualities of those products such as price or function. A true market … Market segmentation, targeting and positioning are the three components of what is commonly known as the S-T-P strategy. Each step contributes to the development of a targeted promotional plan

    Segmentation, Targeting, Positioning • Segmentation: grouping consumers by some criteria • Targeting: choosing which group(s) to sell to • Positioning: select the marketing mix most appropriate for the target segment(s) segment market choose target(s) position product(s) Segmentation • Segmentation = grouping consumers by some criteria, such that those within a group will respond Segmentation, Targeting, and Positioning: An Introduction. The STP process is an important concept in the study and application of marketing. The letters STP stand for segmentation, targeting, and positioning.

    Segmentation, Targeting, Positioning • Segmentation: grouping consumers by some criteria • Targeting: choosing which group(s) to sell to • Positioning: select the marketing mix most appropriate for the target segment(s) segment market choose target(s) position product(s) Segmentation • Segmentation = grouping consumers by some criteria, such that those within a group will respond • All segments target – mass market – one positioning strategy Targeting strategies_ Trends • Macro segmenting in Emerging Economies - when preferences are not clear • Micro segmentation when markets becomes mature and with clear preferences • Niche market may have to grow to reach an appropriate level for segmentation as a large mass market Confusion • Whether the marketer is

    Segmentation, targeting and positioning are the main features that express the nature of the growth of a business. Many companies and small businesses have failed to perform due to failure to adhere to the three aspect of marketing. The market is getting dynamic day after day, yet with the many challenges that are supposed to be trounced by the companies and small brokers. Efficient and up to Market Segmentation is the process of dividing a market up into distinct groups of buyers who have different needs, characteristics or behaviours, and who might require separate products or …

    Market segmentation, targeting and positioning: The bread market in Australia needs to emphasize on fulfilling the demand of local regular resident in Australia. The below section will provide the details of the segmentation, targeting and positioning strategy for this bread market backed by … As the word suggests, Targeting is the post step to market segmentation. There are many statistical for developing market segments. Marketers are increasingly combining several variables in an

    Market Segmentation is the process of dividing a market up into distinct groups of buyers who have different needs, characteristics or behaviours, and who might require separate products or … Segmentation, Targeting, and Positioning: An Introduction. The STP process is an important concept in the study and application of marketing. The letters STP stand for segmentation, targeting, and positioning.

    market segmentation targeting and positioning examples pdf

    Segmentation, Targeting, Positioning • Segmentation: grouping consumers by some criteria • Targeting: choosing which group(s) to sell to • Positioning: select the marketing mix most appropriate for the target segment(s) segment market choose target(s) position product(s) Segmentation • Segmentation = grouping consumers by some criteria, such that those within a group will respond Segmentation, Targeting, Positioning • Segmentation: grouping consumers by some criteria • Targeting: choosing which group(s) to sell to • Positioning: select the marketing mix most appropriate for the target segment(s) segment market choose target(s) position product(s) Segmentation • Segmentation = grouping consumers by some criteria, such that those within a group will respond

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